



articles/Commercial/businesspartners-page4
Published 01/11/2008
Having a business partner works but the relationship needs managing, nurturing and some objective advice/education can often assist with both, nothing happens by chance. All that I do in the business is planned as far as possible and I approach my training in the same way. When you set out to work each day it is essential to know what you need to achieve and how you are going to achieve it that day, that week and that year.
Clarity in the business comes with knowing what your partner and, indeed, those who are employed by you need to achieve. Recognising and having an understanding of the workload of others in your company alongside what type of team you have, enables all of you to work together more effectively.
If as you read this, you don't know what your partner is doing or has to do this week, you have problems. Deep down, hand on heart, you will know if this is the case. As a director in your organisation you should always have a clear idea of what is happening in your business.
If you don't, don't embark on another year in the same way. It will have a direct and detrimental effect on all that you aim to achieve and the speed at which you do so. If, however, you know you are in a great place, protect it, nurture your relationship and always dedicate time to it. Invest in having meetings once a week, catching up with your partner regularly, allow time and space for creativity, and play as this can have amazing results with regard to team cohesion.
Annabel and I meet every week and always have a few full days together each winter to talk, share ideas and brainstorm which we call our research period. We go somewhere really nice like a fabulous city and explore, identify new trends, have great experiences and bring all of this inspiration back into the business. We enjoy this time as we have no agenda. Taking this time out is hard but it is time well invested. We always gain something; a new service, approach or style idea for the studio, at the very least one definite visible benefit.
When you run a busy business that is driven at speed and has great ambition you can easily lose sight of how important thinking time is. It is so easy to forget each other, as generally the most important person in your business world is the client, secondly the team and lastly yourself. Taking time to solidify the bond with your business partner and re-realise what you do and why you do it together is an education that translates into and re-energises the business.
Think about yourself and your business partner and the positive impact that it would have on your relationship and business if you stopped the clock and came up to the lakes to spend time developing your partnership. I can tell you that it would be huge, more than either of you can probably appreciate at this moment.
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