



articles/Commercial/fujfilmpraisefocus-page1
by Mike McNamee Published 01/03/2009
Bedford, UK, 9 March 2009 -- Paul Austin, marketing executive of FUJIFILM Photofinishing, praised Focus on Imaging 2009 this week, describing the UK's premier imaging event as one of the best shows of recent years.
"On behalf of FUJIFILM, I'd like to congratulate Mary Walker and all her team on a superb show, once again. And we thank the N.E.C., and all the visitors who came along to see FUJIFILM at Focus on Imaging this year."
Austin said economic conditions hadn't adversely affected the level of interest FUJIFILM experienced. "We were pleasantly surprised to find the number of serious high quality leads exceeding our expectations, beating even last year, which had been one of our best ever," he said. "All our products were very well received, and that was gratifying. Business owners and purchase decision makers were confidently seeking positive investment opportunities, rather than just meeting immediate needs."
Stars of the show for FUJIFILM included the corporation's new Dry MiniLab, the Frontier DL410, a compact, affordable machine, functionally similar to FUJIFILM's traditional Frontier minilab equipment, but without wet chemistry. FUJIFILM Epson large format printing solutions, particularly those based on the new Epson 7900 and 9900 printers, which raise the bar for productivity and colour reproduction, were popular too.
Other hit products included Boxiprint, an instant canvas wrap material distributed by FUJIFILM in the form of inkjet canvas boards. They come pressed and scored with a patented scheme of ingenious folds, enabling each one to be simply folded by hand into a box frame canvas.
"You really need to see Boxiprint displayed like this in its finished form on a wall," Peter Hayward, commercial manager of FUJIFILM Photofinishing said, "to understand what it's about." He indicated the attractive box canvases decorating the walls of the FUJIFILM stand. "It makes perfect, fully finished canvas wraps. They look exactly like those made by more laborious methods."
New products that had a debut or preview on the FUJIFILM stand this year included the Epson PP-100 Discproducer, a CD/DVD duplicator/printer with advanced security features that make it especially suited to solutions in environments handling personal, private or sensitive data. And the Powis Photo Press, a binding solution that mounts silver halide, inkjet or dye sub prints into a photo book, using a cold dry adhesive process activated by pressure.
Paul Austin gave a final endorsement of this year's show: "Following Focus on Imaging 2009, FUJIFILM is looking forward to continued good business over the next twelve months. We'll definitely be booking to exhibit again next year," he promised.
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