articles/Product/max-page2
by Dave Wall Published 01/12/2012

However...
I also understand the 'misconception' that product photography is 'boring' and the equipment needed to set up is expensive, but it doesn't need to be that way!
I have been saying for years: 'If you can make a tin of beans look sexy then everything else is just a walk in the park.' Time to put my money where my mouth is !
So I am in the final stages of creating a unique one-to-one training experience that dispels the 'myths' that product photography is boring, complicated or even expensive to get into !

MAXIMUM IMPACT...Minimum Equipment...product photography on a shoestring.
...and when I say shoestring... I mean it!
Studio Pack Lighting? WAY too expensive!!!
Studio Monoblocks? Still too expensive !!!
Speedlights? Overrated and not cost effective!!!
So what do I use?
Over the years, all of the above.
For products that are let's say the size of a vacuum cleaner, I would still use
Studio Monoblocks, for their power and versatility.
There are 49 days to get ready for The Society of Photographers Convention and Trade Show at The Novotel London West, Hammersmith ...
which starts on Wednesday 14th January 2026