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by Richard Bradbury Published 01/12/2016
In 2008 whilst on a flight back from a studio shoot in New York, Richard had a bit of an epiphany. He has three children, the eldest were 10 and eight at the time and he also had a gorgeous one-year-old, called Dylan.
The advertising world has always been very competitive and to stay on top you need to be constantly working and re-assessing. Richard worked out that he had spent less than half of that year in the UK and most of the rest of it on location up and down the country. He realised that his first two children had hardly seen him during the previous decade.
With Dylan just starting to get to an age where he knew his daddy and wanted to be with him, Richard decided it was time to change his life work balance.
“Advertising is a drug! It’s great. You get to work on household name accounts, flown around the globe working with the most creative people in the world … the beautiful people. What’s not to like? The problem is that it’s very possible to wake up one morning and find that you don’t know your family or anyone else outside advertising and I didn’t want that to happen.”
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