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by Richard Bradbury Published 01/12/2016
Coincidentally. just at the time Richard was thinking about this change, the financial world exploded. Northern Rock announced closure in the UK and Lehman Brothers brought the entire banking and property market to a stand still. The world drew breath and the advertising business began to suffocate. Richard’s advertising work reduced to about a quarter of the previous year’s volume. His turnover basically fell off a cliff. It took Richard about a year to realise that it wasn’t just him, long-standing photographers in the advertising business were dropping like flies. The invasion of the internet plus the global financial crisis meant there just wasn’t enough work to go around anymore. Something had to change.
Richard is a firm believer in self-educating and began to attend various seminars and workshops looking for a new way to be a photographer.
He slowly formulated a plan to package his editorial sensibility and offer it to what he believed was a much under appreciated portrait market.
His new business was to be based around three main pillars:
He wanted be based in London and have a better life-work balance.
He wanted to produce a better quality of photographic portraiture making advertising/editorial standards available to the general public.
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